Seeing green: How we’re championing green-led design
The drive to achieve a net zero future has resulted in many industries being required to ramp up their sustainability efforts, housebuilding included.
For our sector, legislation such as Biodiversity Net Gain (BNG), is helping pave the way forward by encouraging housebuilders to look at their sites through an even greener lens.
This green-led approach is central to all of our current and future work and, for us, is a key objective that involves prioritising green spaces over bricks and mortar. Our commitment to championing green design is so pioneering, it has already led to us winning an eco-award.

But what does this green outlook involve exactly? What are the essential key factors we always strive to consider? And how are we balancing our vision of building communities with the emerging pressures of being sustainability-focused?
Our Design Manager, Neil Walker, recently answered all of these questions and more in Professional Housebuilder and Property Developer.
He explains: “We’ve essentially gone back to the drawing board and reframed our design outlook. From a practical perspective, this involves identifying where the green areas are going to go and then designing the rest of the development around those core green design features, which include flowing streams and bustling wildflower meadows.”

For more on our commitment to spearheading green-led design and making sure it is more than simply just a tick box exercise, read the full feature here.
Russell Homes SALES TEAM
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